Go Bigger: Hisense nails TV marketing in a simple honest new campaign

Go Big or Go Home, I don’t know how many times I’ve had to say it but this is what most people want when it comes to getting a new TV.

Yet year after year the big TV brands push their viewing angles, brightness levels, contrast, HDR or whatever it is – all of which is great, but they simply aren’t the things that are driving TV sales.

Price, and Size. That’s what sells a big TV.

In conjunction with their recently announced NRL Partnership, Hisense have used their “Hisense Thursday Night Football” to launch a new brand tagline “GO BIGGER”.

Here’s the ad.

Corny, but funny.

And the end just nails it – show people you’ve got massive TVs to sell.

I suspect this will be a record quarter for Hisense, though supply issues might mean they can’t sell as many as people would want!