Consumer Electronics and home appliance company Hisense has today announced a three-year sponsorship of the National Rugby League.

Beginning in just over a week, the 2020 NRL season will carry Hisense as an official partner, including naming rights for the NRL’s Thursday Night Football broadcast.

Finn Zhang Managing Director, Hisense Australia & Todd Greenberg, NRL CEO

Andre Iannuzzi from Hisense Australia said: “We are thrilled to be partnering with the NRL and bringing the Hisense brand closer to the NRL’s passionate fan base. This major sponsorship reflects our focus on showcasing our innovative and premium product range to Australians and underscores our commitment to our customers, ensuring they experience their favourite sporting games as crisp, clear and true-to-life as possible in their homes.”

Over at the NRL, Andrew Abdo says “This partnership reinforces the ever-growing value of NRL for sponsors, and reinforces how our scale and reach can deliver deeper, more meaningful engagement with customers and drive larger returns on investment.”

Given Hisense’s success in the TV market in Australia, it makes sense to look to grow their audience through a major sporting code like the NRL.

With 4K sport on Foxtel you can imagine a solid tie-up with actually getting a big-screen 4K screen into more NRL fans homes.

Plus, 2020 looks set to be a big year for Hisense with their Dual-Cell ULED TVs set to bring a new level of quality to Hisense TVs. Those TVs were announced at CES and should hit Australia later this year.