Motoring

SsangYong highlights what Aussie drivers will do over 7 years to draw attention to their 7-year warranty

The challenge for car companies isn’t just getting great cars on the road, but getting them into the consideration of buyers who, lets face it – are pretty rusted on when it comes to buying habits. SsangYong is doing it’s best by highlighting their 7-year warranty.

Warranty on cars is a really critical selling point, and many big brands using the length of warranty as a way to differentiate themselves.

SsangYong’s campaign is “Drive Long” taking a look at how much Aussies will use their car over the course of the 7-year warranty they offer.

Stevan Dimitrovski, National Marketing Manager for SsangYong says “In our new campaign we have used our new Drive Long research to paint a picture to Australians on just how they’re likely to use their SsangYong car within the first 7 years of ownership. Across 7 years, an average Australian driver will make 5063 individual trips. They’re likely to pop the boot 1343 times, play 3167 songs, make 877 hands free calls, and have 302 unique arguments over directions!

“For Australian parents, they’re likely to make 876 instructions to their young kids to be quiet! And on a lighter note – Aussies more generally are likely to do 655 cheeky nose picks, have 495 sneaky snacks while no one’s watching, and share 1,041 passionate smooches.”

You’ve got to admit, for any product a strong warranty serves to help give confidence over the potential risk of buying a brand you might not have otherwise considered, so something that has worked well for brands like Kia seems logical for another challenger brand like SsangYong.

How often do you talk to yourself in the car? Survey says you’ll do it 1,281 times over 7 years.

Over that same time they also reckon you’ll sing out loud 979 times – please, I’d be double that!

Turns out men drive with the windows open more than women, men take more trips than women and men reverse park more often than women.

Seven years is a bloody long time, but with COVID hanging around, a road trip seems like a great idea now and for a while to come.

Recent Posts

  • Tech

2026 will be the battle of “RGB” in TV technology – what. the. heck. is. that?

If you're still catching up on Quantum Dots, OLED, Mini LED and are thinking that…

1 day ago
  • Tech

NBN gets set for the final roll out of Fibre upgrades to another 600,000 homes

The NBN is getting ready to lock in the final stage of the Fibre to…

2 days ago
  • Motoring

The stunning new BMW iX3 is a vision for the future realised as Neue Klasse comes to market

BMW has revealed the first new model to be designed and engineered under their 2025…

2 days ago
  • Tech

Best in Smart Home – The SwannBuddy 4K Video Doorbell with AI wins at the IFA Innovation Awards

The SwannBuddy4K Video Doorbell with SwannShield™AI Voice Assistant has been given an Honouree accolade for…

2 days ago
  • Tech

360 degree security camera coverage and smart AI capabilities come to Reolink security lineup at IFA 2025

Reolink is a bit of an upstart when it comes to home security but having…

2 days ago
  • Lifestyle

LG unveil its AI plans for your home appliances at IFA 2025

LG has announced its vision for AI-powered living at IFA 2025 under the moniker “LG…

2 days ago