The challenge for car companies isn’t just getting great cars on the road, but getting them into the consideration of buyers who, lets face it – are pretty rusted on when it comes to buying habits. SsangYong is doing it’s best by highlighting their 7-year warranty.
Warranty on cars is a really critical selling point, and many big brands using the length of warranty as a way to differentiate themselves.
SsangYong’s campaign is “Drive Long” taking a look at how much Aussies will use their car over the course of the 7-year warranty they offer.
Stevan Dimitrovski, National Marketing Manager for SsangYong says “In our new campaign we have used our new Drive Long research to paint a picture to Australians on just how they’re likely to use their SsangYong car within the first 7 years of ownership. Across 7 years, an average Australian driver will make 5063 individual trips. They’re likely to pop the boot 1343 times, play 3167 songs, make 877 hands free calls, and have 302 unique arguments over directions!
“For Australian parents, they’re likely to make 876 instructions to their young kids to be quiet! And on a lighter note – Aussies more generally are likely to do 655 cheeky nose picks, have 495 sneaky snacks while no one’s watching, and share 1,041 passionate smooches.”
You’ve got to admit, for any product a strong warranty serves to help give confidence over the potential risk of buying a brand you might not have otherwise considered, so something that has worked well for brands like Kia seems logical for another challenger brand like SsangYong.
How often do you talk to yourself in the car? Survey says you’ll do it 1,281 times over 7 years.
Over that same time they also reckon you’ll sing out loud 979 times – please, I’d be double that!
Turns out men drive with the windows open more than women, men take more trips than women and men reverse park more often than women.
Seven years is a bloody long time, but with COVID hanging around, a road trip seems like a great idea now and for a while to come.