Lifestyle

Wearable Lego? LEVI’s makes building Lego on your clothes a thing.

Call it wearable art, or call it an expression of your love for LEGO this one is something very new.

The first ever Flexible Lego baseplate is part of the collaboration, a silicon panel onto which Lego lovers can use Lego DOTS to create custom designs on their clothing.

Karyn Hillman from Levi’s says “This is such a fun collaboration celebrating self-expression, creativity and nostalgia,”

“It’s Levi’s® and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customisable baseplates, Levi’s® is now literally a new blank canvas for LEGO play.”

DOTS was introduced earlier this year, your kids can get wrist bands to decorate and then there’s artwork to create but this is the first time it’s been seen on clothing.

That flexible Lego baseplate is sewn into the garmet, either as a patch on a Trucker Jacket, 501 ’93 jeans and on a lineup of hoodies, jumpers and bags.

Lego’s Lena Dixen says “There’s so much passion and energy in this partnership, working with the creative and iconic Levi’s® brand is inspiring, and is pushing the way we innovate the LEGO brand experience,”

Crazy, but cool. I want a hat!

Recent Posts

  • Tech

How is the new touchscreen MacBook Pro different to the standard “Pro” model

Apple's MacBook lineup is more expansive than ever with products from the entry-level Neo, the…

4 hours ago
  • Tech

A touch-screen Apple MacBook – has hell frozen over?

Apple hosted content creators from around the world today at an event space in Los…

7 hours ago
  • Tech

iMac gets more power with Apple M6 inside

Adding to Apple's launch palooza this week is a new desktop Mac, the iMac with…

1 day ago
  • Tech

Apple adds the M6 processor to it’s 14 inch MacBook Pro

Apple's busy week continues with the announcement of an updated 14 inch MacBook pro today.…

1 day ago
  • Tech

Logitech unveil the limited edition MX Master 4 Developer Edition

Logitech has announced a new limited edition version of the best-selling MX Master 4, the…

2 days ago
  • Motoring

1.1 million data points a second: How AWS helps make sense of Formula One

If you're a fan of Formula One, be it a die hard like me watching…

2 days ago