Mercedes Benz hits a new low (price) for a fully electric vehicle with their new EQA compact SUV.

Based around Mercedes successful compact SUV the GLA, and drawing on Mercedes huge investment in Electric Vehicle technology Will be the brands second EV in Australia to be known as the EQA.

The EQA is a compact SUV with a range of well over 400 km off a 66 kWh battery, well not quite in Tesla territory there will be additional models coming with over 500 km in range.Well pricing has not yet been confirmed, Mercedes-Benz Australia has confirmed that the QA 250 will be available in mid-2021.

Pricing for the Australian market won’t be announced for some time, but judging by this models entry price in Germany and when compared to the same price for the larger EQC and its conversion rate to Australian dollars, EFTM expects the EQ a electric Mercedes-Benz will be a sub $100,000 vehicle.

The German brand has previously made statements forecasting the launch of 4 new EVs in 2021 a further two in 2022 to the total of 10 electric vehicles on the market in 2025, which fits with their message during the launch of the EQA which forecasts EV leadership.

Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG says “Mercedes-EQ aspires to take the lead in the field of electric drive systems and vehicle software. To this end, we have defined some ambitious product development goals and resolved to push forward with the accelerated market introduction of new technologies”

“The new EQA allows us to show the way we envisage e-mobility as tailored to the needs of our customers. We will offer a whole family of EQA models, with output ranging from 140 through to more than 200 kW, and with front-wheel as well as all-wheel drive. And for those for whom the issue of range is particularly important, our portfolio will in due course also include a special version of the EQA with a radius of more than 500 kilometres according to WLTP. The EQA proves that, by using a tried and tested architecture, it is possible to achieve an excellent compromise between performance, costs and time to market.”

Mercedes expect to see improvements in range come from efficiencies in hardware and software as opposed to larger batteries something we’ve already seen Tesla achieve through many iterations of its models over the years.