Sony launches 2021 Bravia XR TVs with Google TV and Gaming ready

Days out from the biggest tech show in the world all the big secrets are coming out early with Sony joining almost every other brand by announcing their TV range today.

The new Bravia XR Televisions feature a mix of both LED and OLED technologies with most of Sony’s point of difference held under the hood.

Sony’s “Cognitive Processor XR” is the brains behind the new XR TVs. This image processor takes a new approach to image analysis using Artificial Intelligence to replicate the way humans see and hear to ensure the focal point of the scene is enhanced.

The company describe this, saying “While conventional AI can only detect and analyse picture elements like colour, contrast and detail individually, the new processor can cross-analyse an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronised and lifelike – something that conventional AI cannot achieve.“

The highlights from the XR range include the headline grabbing introduction of Google TV.

This is the new “Android TV” which can be found already inside a Chromecast with Google TV. The whole new enhanced interface is smart and ready for any viewer of streaming or online services.

Additionally, the XR range all feature HDMI 2.1 compatibility. This is aimed at gamers with the latest generation consoles allowing for 120fps, Variable Refresh Rate, e-ARC and more.

Hands-Free voice activation is available on a range of models, while the new models also feature Netflix Calibrated Mode which offers studio quality Netflix shows.

Here’s how Sony describes each of the models in the XR range, including the sizes they’ll be coming in.

MASTER Series Z9J 8K LED TV 85”

The latest addition to Sony’s 8K line-up, the Z8J delivers super high 8K detail and lifelike picture quality.

Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.

Combined with the precision of a Full Array LED panel, XR Triluminos Pro, XR Contrast Booster and XR 8K Upscaling delivers supreme 8K realism with deep blacks and intense brightness.

Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system.

MASTER Series A90J OLED TV 55″65″

The A90J OLED TV utilises XR OLED Contrast Pro to adjust brightness for higher peaks in glare and deeper blacks in shadow, while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.

Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction

Additionally, the A90J’s improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony.

A80J OLED TV 77″65”55”

Announcing the A80J, which offers the Cognitive Processor XR that understands how humans see and hear, that completely immerses viewers in their favorite content.

XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.

Additionally, the Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system

X95J 4K LED TV 85”65”

The X95HJ offers Cognitive Processor XR, providing a revolutionary experience that completely immerses viewers in their favorite content by understanding how humans see and hear.

Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur.

X-Anti Reflection minimises reflection for a distraction-free viewing experience.

X90J 4K LED TV 75″65”55″50″

Sony’s new mid-range Full Array LED model includes the Cognitive Processor XR, and delivers supreme realism with deep blacks and intense brightness combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster.

Minimalist design of the X90J maximises the screen and minimises the bezel so users stay focused on what’s important – the picture.

Additionally, the X90J offers quick access to an array of content and services with Google TV with easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™, and includes Dolby Vision™ and Dolby Atmos™ support.