Federal Court rules that Google breached Australian Consumer Law by tracking users who chose to have “location” history set to “off”

Google and the ACCC aren’t really good mates right now, after all the drama of the Media Code earlier in the year, the hits just keep on coming with the Federal Court of Australia ruling in the ACCC’s favour against Google over the location tracking of users of Android smartphones.

The Australian Competition and Consumer Commission (ACCC) has the job of protecting consumer rights in Australia, and in this case concerns were raised, and then this case filed over the lack of clarity around just what Google could be tracking despite what users choose as their location settings.

At the centre of the case are the settings chosen when a user sets up a brand new Android phone.

Google Tracking your location

The settings central to the ACCC’s case were “Web & App Activity” and “Location History”.

In the instance where users turned off Location history, they were likely unaware that the Web usage and App usage they undertook on the same device could in fact include their Location.

Justice Thawley ruled that the ACCC had established breaches or contraventions of several sections of the Australian Consumer Law, and that the two (ACCC & Google) should now agree to the orders that reflect that – thus, the ACCC can impose fines on Google for these breaches.

If the two can’t agree, it will return to the court for a ruling.

In terms of Dollars, this refers to actions back in 2017-2019 which is the older set of fines, looking at $1.1million per breach.

Now some might argue the breach occurred per device, but in fact the ACCC will likely look to the specifics of each breach, which would put the fines at at least $3million.

Perhaps most alarming from the case was the revelation that Google held a meeting, internally referred to as the “Oh Shit” meeting, after the publication of a story titled “Google Tracks your movements, like it or not” by the Associated Press in 2018.

The article outlined that even after a user had “paused” their location history setting, your phone could and could still store your location data even if your privacy settings prevent them from doing so.

Essentially, with Location History off, Google apps were still automatically store timestamped location data without asking.

To stop that, users needed to turn off “Web and App Activity” – thus the confusion.

Google then worked internally on a document called “Making Location History simple”

One Google Software Engineer said “I agree with the article. Location off should mean location off; not except for this case or that case”

Users flocked to turn off the setting when it became known

Google’s own internal documents showed that there was at least a 500% increase in the number of users disabling Location History and Web & App Activity after this became public.

Google’s Australian Success

While the company’s success globally and here in Australia is measured by its powerhouse search engine, the Google device division has been making “Pixel” smartphones for many years, in Australia, the sales have been somewhat disappointing – struggling to rank on the top smartphone charts.

Perhaps surprisingly, the Federal Court case brought by the ACCC revealed a large device sales number for Australia.

Over three financial years (2017-2019) “around 280,000 Pixels were sold in Australia”

Don’t know about you – but that’s much higher than I thought!

No word yet from Google or the ACCC about next steps, but expect the resolution to take some time, unless Google just wants to wipe its hand of the whole situation real quick and pay up fast.

Recent Posts

  • Tech

2026 will be the battle of “RGB” in TV technology – what. the. heck. is. that?

If you're still catching up on Quantum Dots, OLED, Mini LED and are thinking that…

8 hours ago
  • Tech

NBN gets set for the final roll out of Fibre upgrades to another 600,000 homes

The NBN is getting ready to lock in the final stage of the Fibre to…

14 hours ago
  • Motoring

The stunning new BMW iX3 is a vision for the future realised as Neue Klasse comes to market

BMW has revealed the first new model to be designed and engineered under their 2025…

16 hours ago
  • Tech

Best in Smart Home – The SwannBuddy 4K Video Doorbell with AI wins at the IFA Innovation Awards

The SwannBuddy4K Video Doorbell with SwannShield™AI Voice Assistant has been given an Honouree accolade for…

24 hours ago
  • Tech

360 degree security camera coverage and smart AI capabilities come to Reolink security lineup at IFA 2025

Reolink is a bit of an upstart when it comes to home security but having…

1 day ago
  • Lifestyle

LG unveil its AI plans for your home appliances at IFA 2025

LG has announced its vision for AI-powered living at IFA 2025 under the moniker “LG…

1 day ago