Motoring

Crowdfunding Business Investment: Ultimate Driving Tours goes public via crowdfunding

This is the story of fast cars, but also of innovation in business fundraising as an Aussie business turns to crowdfunding for investment and they’ve raised almost half a million dollars already.

The business is Ultimate Driving Tours, founded by Automotive nut Anthony Moss, they offer guided trips around Australia and around the world where rev heads can take in the sights, drive amazing cars and enjoy fine foods.

With loyal customers booking trip after trip, the Covid lockdowns and border closures haven’t dampened their spirits with trips available within Australia, and their international offices working around any border issues.

But as a business doing well, how do you expand? You charge more? Nope.

You find investors? How hard is that?

Well, with crowdfunding, it’s taken a whole new turn. Unlike when a company lists on the stock exchange, crowdfunding allows a company to sell shares in their business privately.

Founder Anthony Moss explains “We have been approached many times to open the company to investors, but we haven’t been ready before. The timing was never quite right.”

“Now after a really productive 2020 planning our expansion, we’re ready. The business was created from a passion. We love what we do and are now ready to open it up to others who also want to be a part of this.”

The platform of choice here is called Equitise, think of it like GoFund me for small scale investment. In this case, the offer shows Ultimate Driving Tours selling between 500,000 and 2,000,000 shares at $1 each. Those are in addition to the existing 6,000,000 shares in the business.

It’s a fascinating approach. The company took in $1.7million in event revenue last year, with costs of the goods sold coming in under $1million, but with their Salaries and other expenses it was and still is a loss making business.

The question is, can a $500,000 injection of funds, or more – turn it into a profitable business via marketing and advertising which is primarily how the company plans to spend the crowdfunded equity.

Time will tell – given the minimum investment is just $250, it’s perhaps a fun dabble for some, but as an investment for long term return, it’s as risky as any other – just a matter of what you make of the company’s grand plans.

Whatever the case, it’s a fantastic idea – rather than living a boring retired life, people are turning to adventure for their holidays, and likewise those with the means seem keen to splash out on grand tour ideas and a supercar tour is a brilliant way to do that.

We’ll watch with interest the future of Ultimate Driving Tours!

Recent Posts

  • Tech

2026 will be the battle of “RGB” in TV technology – what. the. heck. is. that?

If you're still catching up on Quantum Dots, OLED, Mini LED and are thinking that…

12 hours ago
  • Tech

NBN gets set for the final roll out of Fibre upgrades to another 600,000 homes

The NBN is getting ready to lock in the final stage of the Fibre to…

17 hours ago
  • Motoring

The stunning new BMW iX3 is a vision for the future realised as Neue Klasse comes to market

BMW has revealed the first new model to be designed and engineered under their 2025…

20 hours ago
  • Tech

Best in Smart Home – The SwannBuddy 4K Video Doorbell with AI wins at the IFA Innovation Awards

The SwannBuddy4K Video Doorbell with SwannShield™AI Voice Assistant has been given an Honouree accolade for…

1 day ago
  • Tech

360 degree security camera coverage and smart AI capabilities come to Reolink security lineup at IFA 2025

Reolink is a bit of an upstart when it comes to home security but having…

1 day ago
  • Lifestyle

LG unveil its AI plans for your home appliances at IFA 2025

LG has announced its vision for AI-powered living at IFA 2025 under the moniker “LG…

2 days ago