Aussie Kids are Weet-Bix kids. Now you can show your love of the iconic Australian breakfast cereal with Sanitarium launching an official merch store.

In response to demand for an official merch store from fans and ‘months of careful design and consultation with Weet-Bix kids far and wide’ the store is now open for business. There’s seven Weet-Bix branded products up for sale including cord hats, bucket hats, bum bags, t-shirts and socks, but Sanitarium says may need to hurry as some items won’t last long. 

Prices range from $10 for the kids socks up to the $35 beach towel which certainly earn you, or the kids some cred on the beach this summer. Shipping is pretty decent as well with a $7 flat-rate shipping fee Australia wide.

I’ve already ordered the Boy (ok, and myself) a t-shirt, and I might just have to keep an eye out to see if they start offering a decently sized Weet-Bix bowl to fit my breakfast in.

If you want to check out the range of Weet-Bix merch you can head over to the Weet-Bix Shop now.