Motorola have announced a new, limited edition of their Edge 30 Fusion mobile phone, with a Viva Magenta coloured handset now available in Australia. 

The new colour is the 2023 Pantone Color of the Year, which Motorola has announced as part of their recent partnership announcement with Pantone, which saw the Very Peri model announced on the Edge 30 Neo last year

Priced at $899, the motorola Edge 30 Fusion in Viva Magenta is specced the same as the standard model, including a borderless 6.55″ pOLED 144Hz display, Snapdragon 888+ 5G mobile platform, and an advanced 50 MP camera system with OIS and a large battery with a 68W Charger in the box which will allow you to top up for a full-day of use with just 10 minutes of charge.

Kurt Bonnici, Head of Motorola for Australia and New Zealand said

“At Motorola we lead with innovation and with our exclusive partnership with Pantone in the smartphone category, we are bringing to life how technology and colour can intertwine to unlock and foster personal expression and creativity. Our consumers in the premium segment are looking for that point of difference. They want high specs, the best features and a handset that looks and feels beautiful – the motorola edge 30 fusion in the Pantone Color of the Year 2023 Viva Magenta, is it”.

The Edge 30 Fusion Viva Magenta is also getting a bonus for those jumping in early for the pre-order with a pair of wireless Moto Buds 600 ANC earbuds included while stocks last. The buds offer hybrid Active Noise Cancellation and come in a charging case offering up to 28 hours of battery life and come in a Pantone colour, Winetasting, designed to complement the Pantone Color of the Year 2023.

In Australia, the special edition Motorola edge 30 fusion in Pantone Color of the Year 2023, PANTONE 18-1750 Viva Magenta, complete with bonus Moto Buds 600 ANC, will be available exclusively through JB Hi-Fi from 19 January 2023, pre-order from 10 January 2023, RRP $899.