Motoring

The Ford Mach-E is the most exciting electric car for Australia in 2023

Ford Australia pulled a solid surprise on the Australian public last week, revealing the Mach-E electric car in Right-Hand drive at the Australian Grand Prix in Melbourne.

Using Daniel Ricciardo, the new pseudo face of Ford thanks to the Red Bull F1 powertrain deal the reveal attracted huge interest on then opening day at Albert Park – and as someone standing in the front-row for the reveal, I had no idea what to expect.

Ford’s Mach-E has been in production for two years in the United States, and was the third best selling Electric Car in the USA last year, behind the Model 3 and Model Y.

With availability at the end of 2023, Ford Australia has the potential to put off many buyers from selecting another brand, with the desirable Mach-E sure to be in high demand.

The company appears to be hell-bent on a multi-stage announcement process, with the reveal happening last week, with pricing the next bet and orders opening after that, all before the cars start hitting the docks for customer delivery.

There will be three variants offered, the Select, Premium and GT models, with two battery capacities between them.

Mach-E Select will have the 71kWh battery, and a single motor with 430Nm of torque at the rear wheels from 198kW of power.

You should get 470 odd km of range from that one.

Step it up to the Mach-E Premium for the larger 91kWh battery pushing 216kW/430nM into the rear wheels and 600km of driving – the most of the range.

For performance, the Mach-E GT also uses the 91kWh battery, but into Dual motors delivering 358kW/68Nm to all four wheels.

That will make this 3.7 second 0-100 the fastest Ford in Aussie showrooms.

Inside is a 15.5 inch centre infotainment screen with Sync4 installed and a 10.2 inch digital driver instrument cluster.

The biggest question for Ford Australia is – just how many of these will you be able to get into the country.

Ford has two years of production experience on this EV behind them, selling just shy of 40,000 in the USA. Ford Australia sells around 2,000 petrol Mustangs per year, and while that would be a good number to sell in the Mach-E, their goal should be Tesla’s Model Y (8,000) and Model 3 (10,000) sales.

If priced well, and it should be closer to Model 3 not Model Y based on US figures, if Ford can make this a $70,000 starting point vehicle, they should be able to easily achieve 5,000 sales, if not 10,000 in the first full year.

Price aggressively, and sell hard. That’s what we’re hoping for.

There’s no more exciting electric car on the market under $100,000 – Ford has a great opportunity here. Personally, I want one!

Recent Posts

  • Tech

Nothing launches new budget friendly Phone 3a and it’s heading to Australia next month

Phone and electronics maker Nothing announced their latest handset overnight, with the latest phone -…

4 hours ago
  • Tech

iGulu F1 home brewing kit review – can it make a good beer?

I don't drink beer, and while that draws a lot of judgement upon me at…

6 hours ago
  • Tech

RØDE releases a new Wireless Microphone kit for cameras and smartphones – $250!

Aussie audio and tech brand RØDE has released an updated version of their Wireless Micro,…

12 hours ago
  • Tech

Season 4 of PGA Tour 2K25 launches today — get onboard for mayhem that won’t get you arrested

Today, Season 4 of PGA Tour 2K25 launches on PlayStation, Xbox and PC and brings…

13 hours ago
  • Tech

Get ready, the Hasselblad Camera-packing OPPO Find X9 series is coming to Australia next week

OPPO has announced that the Find X9 series smartphones will be available in Australia from…

2 days ago
  • Tech

Reviewed: Edifier NeoBuds Planar earbuds — amazing quality without the price tag to match

Edifier is a Chinese audio equipment manufacturer specialising in “speakers, music systems and headphones for…

2 days ago