Peloton has taken off a lot in the last couple of years and now relaunching their brand with a new app and a whole lot more features than just an in-home bike company as they once were. The new branding brings with it new membership tiers and releases a new content feature, Peloton Gym.
With new market creative campaigns rolling out in Australia later this year Peloton already has a host of new features before that even arrives. Once just an in-home bike company, Peloton now features 16 exercise modalities such as yoga and meditation to walking and strength. Strength has become the most popular form of fitness for digital subscribers to Peloton.
The new app will also offer a new free tier which includes an expansive collection of free classes, the most since its launch in 2018. Along with the new free tier, Peloton has also added an App One and an App+ tier.
- Peloton App Free -Designed to supplement a user’s current workout routine or as a taste-test of all Peloton has to offer for a newbie. This tier currently provides more than 50 classes curated across 12 of Peloton’s modalities to enable the user to pair workouts to meet their individual interests, even as those goals change over time. Available classes will be swapped in and out over time. (Free)
- Peloton App One – Designed for the Member who wants unlimited access to thousands of classes across 9 of Peloton’s 16 modalities, including Strength, Meditation, Outdoor Walking, Yoga, and more as well as all the classes included in the free tier. App One Members can also take up to three equipment-based cardio classes per month (Cycling/Tread/Row). New on-demand and live classes will be offered almost daily as well as access to Peloton’s Challenges, Programs, and Collections. ($16.99 per month, $169 per year)
- Peloton App+ – Designed for the user who wants frictionless, unlimited access to Peloton’s vast library (not including Lanebreak or Scenic classes). This tier includes all of App One’s offerings and unlocks access to thousands of equipment-based cardio classes to take on any indoor bike, treadmill, or rower. This tier also offers exclusive access to classes, featuring the latest specialty content. ($35 per month, $350 per year)
The new Peloton Gym builds on Peloton Strength and is available across all membership tiers. It is designed to help you meet your strength goals anywhere you want to work out. Workouts are written out for the user and include a supporting video to help the user get the hang of all the exercises. Also included are a series of floor-based routines called Peloton Instructors and is designed using Instructor expertise and feedback from members.
The new branding, Peloton App membership tiers, and Peloton Gym feature are available now in all of Peloton’s five global markets, including Australia. For more information head on over to Peloton’s membership page.
