It has been a big year for Peloton with a rebranding, announcing partnerships with lululemon, Liverpool FC, Accor hotels alongside a new app which includes a free tier and new fitness machines and hardware.
Peloton is about a lot more than just fitness equipment now, but their hardware has also received updates this year with bigger displays, more interactive and live workouts with the ability to interact with other users as they take the class at the same time from anywhere in the world.
The newest hardware is the Peloton Guide with is their first connected strength product. This is an AI-powered personal trainer that you can connect to any TV – in your home or anywhere on holidays or work – to provide personalised workouts, rep, time and progress tracking. Now all we need is for it to correct your form automatically.
The new partnership with Accor hotels sees Peloton launch their Peloton Bikes into selected Accor hotels with guests able to use and participate in Peloton workouts using the pre-installed bikes. Now you can continue your fitness journey wherever you are at these Accor hotels in the world.
Lululemon are now Peloton’s primary apparel partner and given the premium nature of both of these brands we expect to see some high-quality workout wear forthcoming. We got a sneak peek of some of the new products recently and were impressed with the quality and comfort of the products on offer.
“We’re excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world,” said Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon. “As a leader in technical athletic apparel, this partnership will create a powerful product offering for Peloton Members and fans. Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”
Peloton equipment is not cheap but you get what you pay for. The machines are premium quality as are the classes. The monthly membership is also required but only a single membership is required per household so you may end up saving money if more than one user in the house participates.
With Black Friday sales beginning everywhere if you want to start or continue your fitness journey with one of the best in the business it might be a good time to check out the sales on not just Peloton and their equipment but also their newly minted apparel.