CES

Amazon are adding support for Matter casting, but do Apple and Google care?

While Apple has AirPlay and seems comfortable with it and Google has today announced the expansion of their Chromecast sharing capabilities, Amazon, the only big player without a native screen sharing protocol, is adding support for Matter casting, an entirely different casting protocol.

Amazon has today announced that they are the first founder of Matter to add support for Matter casting to their apps, displays and devices. Matter casting is part of the Matter protocol that allows users to control TVs and other streaming devices directly from a connected app.

Amazon’s Prime Video app will be the first app to receive Matter casting and at this stage only the Echo Show 15 can receive the casting. Support for casting to FireTVs will be “coming soon” finally making them a lot more useful — although their usefulness has increase exponentially over the years.

To use this new Matter casting all you need to do is open the Prime Video app, tap the cast button and select the source you are casting the video to. Support for other apps is also coming this year including Plex, Pluto TV, Sling TV, Starz and ZDF.

At this stage neither Google nor Apple look set to introduce this Matter casting standard to their ecosystems given that both of their solutions are already widely used, and function as expected. Of course, the whole idea of Matter is to make interoperability a lot easier for the user (and manufacturers and developers) but this it seems only goes so far. Matter casting across the board would mean that developers would only have to code for a single protocol and users would be able to cast any app to any device at any time.

We may well be revisiting this in a few year’s time but at this stage it seems unlikely Google or Apple will come onboard the Matter casting train. At least now there is a decent casting solution for those of us with FireTVs, assuming developers can add it to all streaming apps.

EFTM’s Coverage of CES 2024 is made possible by the ongoing support of our regular advertisers and supporters such as Arlo, Belkin, Oppo, Motorola, Ecovacs, LG, Netgear, JBL and Trend Micro, and by additional support from Samsung, LG, Hisense, TCL, and ASUS

Recent Posts

  • Tech

Google Unveils Pixel 11 Lineup with ‘HiLight’ glow notifications and improved Gemini Intelligence

At their event in the US, Google has announced the next generation of Google Hardware…

9 hours ago
  • Tech

Google announces the Pixel Watch 5, its most advanced fitness and health device yet, and a finder tag, the Pixel Tag

Alongside the Google Pixel 11 devices overnight, Google has announced the Pixel Watch 5, its…

9 hours ago
  • Tech

Insta360 Marks 10 Years of 360-photography innovation with the All-New X6 Camera

Marking the tenth anniversary of the Nano, Insta360’s first foray into 360 photography with a…

10 hours ago
  • Motoring

BYD updates the EV that started it all for them in Australia – The Atto 3 evolves into the Atto 3 EVO

After bursting onto the Australian motoring scene almost 4 years ago with their first for…

15 hours ago
  • Tech

Samsung Galaxy Z Fold8 Review – Love the form factor, still not perfect

There's a lot of pressure on this device, Samsung has re-imagined the smartphone entirely -…

15 hours ago
  • Tech

The EFTM podcast – ISP recommendations, Free to Air reception issues, Mesh dramas and Optus Soccer Data blitz

This week Lori is back with questions about her email and the new laptop. Marty…

2 days ago