The new-car sales race had quite a few upsets last month, according to official figures for April 2024 released today.
The Toyota RAV4 Hybrid topped the sales charts for only the third time in four years (since July and August 2020) after an influx of vehicles were delivered to fill back orders that in some cases stretched two years.
However the Ford Ranger is now streets ahead of the Toyota HiLux in a way not seen before.
It has been well documented the Ford Ranger ended the Toyota HiLux’s seven-year winning streak in 2023.
It was the first time in 28 years a Ford vehicle had won the annual new-car sales race (when the Ford Falcon outsold the Holden Commodore for the last time, in 1995).
But the latest sales figures make for grim reading for Toyota HiLux fans.
The Ford Ranger 4×4 alone has outsold the Toyota HiLux 4×4 and 4×2 combined every month so far this year – and that has not happened before so soon in the calendar year, or for so long.
Translation: while the Ford Ranger and Toyota HiLux still top the sales charts in the year-to-date sales race (with the Toyota RAV4 in third), even at this early stage it looks like the Ford Ranger can start getting its name engraved on the 2024 winner’s trophy as well.
(Side note: Although VFACTS sales data splits 4×2 and 4×4 ute sales, it is industry practice to combine the 4×2 and 4×4 figures and count each vehicle by nameplate, in the same way Corolla hatch and sedan sales are combined and Commodore wagon and sedan sales used to be combined).
As for sales by brand, Toyota still outsells its nearest rival by more than two-to-one and is already on track to notch up its 21st year in a row as market leader in Australia.
However there was an upset in second place.
Ford sold so many Rangers it was elevated to second place outright ahead of Mazda last month, which has held second place annually since 2015.
Indeed, in April 2024 Toyota sold more than 10,000 hybrid cars for the first time in a month – accounting for more than half of its total deliveries.
Source: Federal Chamber of Automotive Industries. Percentage change is versus the same month the prior year.
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