Big Screens Rule – In 9 Years TV’s have grown 54% – is there such a thing as a TV that’s too big?

Go Big or Go home I tell you! I’ve been saying it for years, and the market shows it’s the view of the many not the few.

Kogan.com has analysed their own internal data looking at the TV sizes in the market over the last nine years and the proof is clear – TVs are getting bigger.

In 2015 the biggest TV they had was 65 inches, today, it’s 54% larger at 100 inches!

Interestingly, the averages though are far lower but growing at a similar rate.

The most popular TV size purchased in 2015 was 32 inches, while today it’s 50 inches – a 56% increase, while the average size of all available TV’s has grown from 38 inches to 50 inches – a 32% increase

Why?

Well, I think it’s because people want to SEE the bang for their buck every time they turn on the TV.

According to Arun Shah, Director of Purchasing for Kogan “Advancements in manufacturing technology have significantly reduced production costs, making TVs more affordable for consumers. Additionally, improvements in display technology mean that larger screens showcase enhanced picture quality far better, which has driven demand for bigger sizes.”

“The shift in TV size preference is striking. Over the past nine years, the most popular screen size has increased by 56%, almost doubling in size. In 2015, 65 inches was the largest screen available, but today, we’re seeing TVs as large as 100 inches. That same year marked the rise of 4K Ultra High Definition TVs, which, despite their premium price range of $4,700 to $7,000, made the 65-inch model an exciting option for many households.”

“What’s even more telling is that the average TV size in Australian homes has grown significantly. In 2015, the typical purchase was a 32-inch TV, but today, most households own a 50-inch screen—a 56% increase. This growth can be linked to affordability.”

“With larger screens becoming increasingly affordable, we expect the average TV size in Australian homes to continue growing in the coming years as technology advances and prices remain accessible.” 

A deeper dive into their data shows the numbers are doing nothing but heading up, up, up.

Kogan’s data is of course reflective only on the Kogan marketplace, and while the statistics might be different in Harvey Norman or JB HiFi, I’d suggest that might only be to show an earlier availability of larger sizes as the biggest brands flex their muscles on size, while still themselves delivering in the most part TVs far further down the size spectrum.

Regardless, we do love a big TV 🙂