Try it. Buy it. Google building the ultimate online shopping experience powered by Gemini

Drawing on the new AI Mode in Google Search, a whole new way to shop is coming. From trying on clothes to understanding which products might be right for you right through to actually making the purchase, this is a vision into the future of how we find and buy what we want.

Refined specifically for shopping within the new AI Mode, Google wants to give you smart reliable guidance on products to suit you.

Drawing on over 50 billion product listings from big retail to small online stores AI Mode will take into account everything from the product listing itself to the user reviews and how they describe their experience with the product.

Narrow down your search by telling Google’s AI Mode more about where you plan to use or wear the product.

Critically, ask Google if the product might look good on you. What you’ll get then is the new “Virtual try-on” technology.

Basically, upload a quality photo of yourself, and using advanced AI computing, Google’s AI Mode will take the clothes you are looking at and fit them to your body.

The demonstrations of this are amazing.

But of course, if the temptation of a great look is too much for you, you can now engage an “Agentic Checkout” to not just track the price and let you know when it’s ready for you to buy, but then prompt you and even take the whole purchase experience off your hands and buy it for you.

This is but the tip of the iceberg for Google, with their Gemini AI model powering a huge range of changes across Google products – shopping for me certainly sounds like a good move:)

Trevor Long traveled to San Francisco with support from Google Australia