Ferrari are calling it their “next-generation sports car” and without question it draws a line in the sand between their traditional business and the future EV range, but the Ferrari Luce isn’t replacing any existing Ferrari, it’s part of growing the brand into the future.
This really is something different – like we’ve not seen from Ferrari, expected really when you turn to Sir Jony Ive and Marc Newson instead of a traditional car designing firm.
Powered by four electric engines – one on each wheel the Ferrai Luce will go 0-100 in 2.5 seconds, making it worthy of that Prancing Horse logo for sure.
And it will stand out when parked to, as rear seat passengers enter and exit via the rear-hinged “suicide doors”.
The stark design sets it apart from the current Ferrari range, as well as almost every other traditional car on the road, and captures that “futuristic” styling we see in EVs but in a very Sir Jony Ive way.
Inside, I see a hark back to classic cars with the seat design and stitching seemingly taking you back to a simpler time, while the cockpit and technology is strong but not overwhelming.
This will be a polarising car, for Ferrari fans and rev-heads, but what you need to appreciate is that this is not an attack on the traditional Ferrari, this is a car company moving with the times, ensuring the future is part of their portfolio.
In fact, the Luce looks like the perfect “second” Ferrari, the daily driver perhaps?
No details on price, or set date on when we’ll see it in Australia.
FERRARI LUCE – TECHNICAL SPECIFICATIONS
DIMENSIONS AND WEIGHT
TYRES
BRAKES
POWERTRAIN
FRONT E-AXLE
REAR E-AXLE
BATTERY
PERFORMANCE
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
There was certainly a lot of hype leading up to the announcement of this device,…
Reddit is in court, challenging Australia's Social Media Minimum Age legislation - how will that…
Thermomix today unveiled the Ovana 360, an advanced outdoor pizza oven with rotating stone technology…
Smart home company Dreame Technology, best known for their range of robot vacuums, mowers and…
Taking your TV or Movie viewing wherever you want has become a trend over recent…
A puzzling one for Telstra customers last night with text messages indicating missed calls or…