Samsung has begun their 2025 TV roll-out with the announcement of three new OLED models launching from next week across retail in Australia.

The company’s OLED S95F will come in it’s biggest size yet, at 83 inches, while an all-new third OLED series to compliment the S95F and S90F will also launch.

Also available in 83 inches as well as 77 inches the new S85F series will be the first to hit stores, priced at $5,749 and $8,049 (83 inch).

“Samsung has always been committed to providing a screen for every Australian experience and we are so pleased to have pushed the boundaries of innovation once more to provide the best of Samsung OLED technology in our biggest form factors across the range,” said Simon Howe, Director of Audio Visual, Samsung Australia.

“Each year we see a growing number of Australians looking to upgrade their screen size, and with this trend comes the need to offer more big screen options across our wider TV range. Supported by Glare-free technology, encased in ultra-slim, minimalist designs, and packed with endless entertainment features; the large screen premium Samsung OLED S95F, immersive OLED S90F and accessible OLED S85F models aim to offer Australians more choice amongst the best of Samsung’s big screen home experiences.

Samsung’s continued push into OLED technology demonstrates a strong demand for the tech, something their main rival LG has been pushing for over a decade and for Samsung this sits alongside their most premium LED technology which they call NEO QLED.

The full range of Samsung TVs will likely be announced in the month ahead, with just the OLED models launching first in Australia.

We’ll have a review of Samsung’s OLED TVs soon, meanwhile the pricing for all six models are below:

Samsung OLED S85F

  • 83-inch (QA83S85FAEXXY): $8,049
  • 77-inch (QA77S85FAEXXY): $5,749

Samsung OLED S90F

  • 83-inch (QA83S90FAEXXY): $9,199
  • 77-inch (QA77S90FAEXXY): $6,899

Samsung OLED S95F

  • 83-inch (QA83S95FAEXXY): $11,499
  • 77-inch (QA77S95FAWXXY): $9,199