Spotify Wrapped, Google Trends now Vodafone Unwrapped – the Telco is digging into their data and call logs to reveal just how active we’ve been on our phones this year!
A Vodafone spokesperson said “Vodafone Unwrapped is a fascinating look at how Australia connects. The numbers show Aussies love staying in touch over our mobile network which doubled in size this year, now covering more than one million square kilometres.
“In 2025, customers sent 6.7 billion texts and placed nearly 4 billion calls. Thursdays were the nation’s biggest messaging day, while October topped the charts for phone calls in the lead up to the holiday season.”
Huge numbers, but take a look at the breakdown they have with calls vs texts vs data!
Phone calls on Vodafone
Just shy of 4 BILLION CALLS! Wow! If you took all the calls and put them together it would be a call 18,955 years long!
| State | Total number of phone calls in 2025 | Total Number of hours on the phone in 2025 | Hours to years conversion in 2025 |
| NSW | 2,052,341,084 | 65,846,312 | 7,516 |
| VIC | 852,790,740 | 45,581,448 | 5,203 |
| QLD | 449,549,358 | 24,901,410 | 2,842 |
| WA | 259,816,915 | 13,551,381 | 1,546 |
| SA | 222,909,087 | 12,368,661 | 1,411 |
| ACT | 49,149,078 | 2,609,163 | 297 |
| TAS | 13,643,486 | 735,083 | 83 |
| NT | 9,974,427 | 457,483 | 52 |
| National | 3,910,174,175 | 166,050,942 | 18,955 |
Text messages!
Not sure i’d have gotten close to guessing that the number was nearly 7 billion in one year.
Now assuming this is 11 months of data, that works at at something likle 14,000 text messages EVERY MINUTE! 233 messages every second!
| State | Total Number of SMS in 2025 | Busiest day of the week to send SMS | Average Text messages per minute in 2025 |
| NSW | 2,477,824,837 | Thursday | 4,714 |
| VIC | 1,579,026,525 | Thursday | 3,004 |
| QLD | 1,262,697,911 | Thursday | 2,402 |
| WA | 714,857,796 | Thursday | 1,360 |
| SA | 525,873,540 | Thursday | 1,000 |
| ACT | 110,015,376 | Thursday | 209 |
| TAS | 39,759,445 | Thursday | 75 |
| NT | 23,398,586 | Thursday | 44 |
| National | 6,733,456,946 | Thursday | 12,811 |
Mobile data
Ok, so get this – 849,400,180Gigabytes of data consumed – a new record on the Vodafone network.
Let me go old school on you here, if that data was on Floppy disks, we’d need 589,305,694,444 Floppy Disks – that’s 589 Billion.
Stack them all on top of each other, they’d tower five times past the moon at 1.94 million km high!
| State | Total data usage | Busiest day of the week for data usage | Data usage if used for Netflix streaming | |
| NSW | 340,267,776 | Friday | 1,361,071,104 hrs | 155,373 years |
| VIC | 197,007,593 | Friday | 788,030,372 hrs | 89,957 years |
| QLD | 138,251,065 | Friday | 553,004,260 hrs | 63,128 years |
| WA | 88,218,167 | Monday | 352,872,668 hrs | 40,282 years |
| SA | 62,593,878 | Saturday | 250,375,512 hrs | 28,581 years |
| ACT | 13,959,375 | Thursday | 55,837,500 hrs | 6,374 years |
| TAS | 5,369,178 | Sunday | 21,476,712 hrs | 2,451 years |
| NT | 3,732,682 | Saturday | 14,930,728 hrs | 1,704 years |
| National | 849,400,180 | Friday | 3,397,600,720 hrs | 387,853 years |
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
