According to Fujifilm’s 2026 Forecast Trends Report, content creation is for nearly everyone these days with 59% of Australians aged over 18 creating content “occasionally.” This amounts to more than 12 million people, double that identifying as content creators in 2022.
With the volume of content being created exploding, creators are looking for an edge, being more deliberate with their content, and posting high-end material that expresses who they are.
Comedy (44%) and travel (43%) are among the top-tier content categories. Creators are looking for better image quality, with 60% of Aussies saying it would make them consider a dedicated camera.
We have tested several consumer-level dedicated cameras in recent times (1, 2, 3), including a shootout with a smartphone while I was on holiday last year, all of which showed that, yes, a dedicated camera can produce better images than even the best smartphone cameras.
Key drivers pushing Aussies towards a dedicated camera is not just the better image quality, but also the look and feel and creative control of a dedicated camera. The cameras are designed to produce high-quality images without the need for time-consuming editing, something that 60% of creators say they prefer. For these reasons, folks are moving back towards dedicated cameras as their content-creating tools.
77 per cent of consumers of content have also said that they prefer content that is “real and authentic,” with the images more genuine, feeling captured rather than created. With most users (75%) preferring content that avoids AI, this is front-of-mind for content creators seeking success and greater reach.
Last year, photography (52%) was at the top of the list of “Top Content Australians Created in 2025” and so far this year, travel (42%) is number one, with Photography second with 34%. With these numbers, for a content creator to be successful, they would most likely need to capture their content with high-end cameras, whether a smartphone or a dedicated camera.
As an average person looking to still capture great images, there is something to be said for using a dedicated camera for moments when you wish to create long-lasting memories of holidays and special events. I have always used my smartphone but maybe it is time to look into a dedicated camera for those special moments.
Scott is our resident open technology expert. If you can mod it, or want to use it your way, Scott has probably done it. From Laptops to phones, headphones and game consoles, he’s played with it and wants to see the next generation.
