Tesla today announced they will open their first store inside a shopping centre in Australia with a new retail location for the car company in the busy Chadstone Shopping Centre.
While Tesla has several existing locations, the Chadstone location will be the first “retail” like location, following a similar theme to many of the company’s US stores.
The existing Artarmon and Richmond stores are more like a traditional car dealer from the street, while the Martin Place store in Sydney is very much a flagship retail location for the brand.
In Chadstone the Tesla store will open in October with room for two vehicles, set to include the new-to-Australia SUV the Model X alongside the Model S.
Tesla’s sales model is a shake up for the local industry as it was globally, with a direct to consumer model allowing prospective buyers to pop into a store, design and order a car in the Design Studio, or simply experience the car to then order online on their own.
A “destination charger” will also remain at Chadstone, where Tesla has for a long time already had an in-centre display for their vehicle – the Retail store solidifies their commitment to the area.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
