Esports has really taken off in recent years so much so it’s now the norm for major brands to support them. Boost Mobile is the world’s largest youth-focused telco brand. Today news comes that its Boost Mobile Racing brand will now be seen by esports fans all over the country via the launch of a dedicated team for this year’s Gfinity Supercar E-Series.
Drivers Ian Ford and Ethan Grigg-Gault from the Evolution Racing Team will join the Boost Mobile Racing team. Giving a literal Boost support for newbies whether it be on-track or in the living room.
Boost Mobile has been at this for a number of years, to the extent it was the naming rights partner of the Supercars E-Series and involvement in the Melbourne esports Open in 2018.
Jason Haynes, the GM of Boost Mobile Australia said, “We were very passionate about growing the Supercars E-Series and had very positive meetings with Supercars about the evolution of the series, how we could best help support its growth, and the need for authentic racing between race teams and drivers,”
“We congratulate Supercars and Gfinity in making this important step forward with the introduction of the iRacing platform. It will ensure great racing and great entertainment for the fans. We look forward in seeing Boost Mobile Racing and our talented team of drivers in Ian and Ethan take on the other teams in what will undoubtedly be a closely fought battle”.
Boost Mobile will integrate teams and drivers to work with Supercar E-Series team already embraced by the Boost Mobile Racing family and Garry Rodgers Motorsport. This includes Garry Rodgers Motorsport/Boost Mobile Racing driver Richie Stanaway personally mentoring the esports drivers given he has experienced significant success both on the track and as a racing World Champion.
