Marketing companies have seemingly perfected the art of pushing us to do crazy things for free samples. But this one is worthy of James Bond himself.
This idea from Coke brings the feeling of 007 to life, challenging potential Coke customers to a Bond-worthy quest that initially may seem easy, but is interrupted by SPECTRE-like obstacles every step of the way.
It’s a winning campaign as far as we’re concerned.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
