Amazingly, the inception of Bundy’s decision to craft special blends of its iconic rum didn’t come from management. It didn’t even come from Diageo, the brand’s parent company. Instead, it came from the distillers themselves.
As it turned out, management loved the idea, and gave them $100,000.
In March last year, the company released its first offering from the Masters Distillers Collective (MDC) – a 10 year old rum that won Silver at the International Wine and Spirit festival. In September last year, the company backed up its initial success with its Port Barrel rum, a six year old rum finished off in port barrels from a south Australian winery that won another silver medal at the International Wine and Spirit festival, as well as a bronze medal from the San Francisco Spirits competition
The immediate and overwhelming success of Bundy’s decision to branch out into limited release boutique rums has been augmented by the distillery’s decision to develop The Barrel House, which opened to the public this week. Housing up to 1000 oak barrels sourced from around the globe, including bourbon barrels from the US, whiskey barrels from Scotland, cognac barrels from France, sherry barrels from Spain and wine barrels from everywhere. The multi-million dollar facility offers Bundy vistors the chance to get up close and personal with some of the barrels used in the crafting process, as well as one of the vats used to impart Bundy’s iconic flavour to the rum.
These developments are all part of a much bigger picture for Bundy. While far and away Bundaberg is Australia’s most consumed rum, the Masters Distillers Collective range offers a chance for the brand to branch out of its historic place as a mid-level spirit. With premium flavours, premium bottling and a premium price tag, it’s clear that Australia’s national rum is destined for big things.
Web: Bundaberg Rum
Nick travelled to the Bundaberg Rum distillery courtesy of Bundaberg Rum
Nick Broughall is the Australian Editor of TechRadar.com, where he gets to indulge his passion for geekery and the lastest technology. He is also the Editor of EFTM.com.au, where he gets to indulge his passion for manliness, from sampling fine liquor to the joys of growing a beard. It’s a pretty good life, really.
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