The Melbourne Grand Prix is around the corner, the new Formula 1 cars have all been seen at testing and soon we’ll see our first race of the year. McLaren Honda are certainly looking forward to a better year than 2015. It wasn’t so long ago they had a championship winning car and with two world championship winning drivers, the combination should be right.
McLaren Honda welcome a new sponsor this year, Chandon. Chandon is very well known and we had a few questions for the new McLaren Honda partner. We spoke with Ashley Powell, Marketing & Business Development Director, Chandon.
McLaren Honda is a very successful team and runs two world champion drivers, how will this partnership benefit Chandon and the branding for a beverage company?
Chandon and McLaren Honda will be celebrating their official partnership throughout the week leading up the Formula 1™ Rolex Australian Grand Prix, as well as on the day of the race, at various venues across Melbourne. The McLaren Honda team are also launching a brand new car which will be adorning the Chandon logo, as will the drivers’ jumpsuits. We can’t wait to inject some extra spark into the Australian Grand Prix festivities. It’s our first race for the season and Australia will set the standard high for other moments.
Though that would be wonderful, it’s not in our current plans to be the official sparkling wine of the F1.
You may see a few pop up on social media as part of our PR activities, but we won’t have any promotional bottles available for sale. You will however notice a very strong McLaren Honda presence on the Chandon shelves in your local bottle stores.
I would have to say the Chandon Blanc de Noirs 2007 and the Chandon Vintage Brut 2010. These vintages signify the years in which Jenson Button and Fernando Alonso both joined the McLaren Honda F1 Team, respectively.
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