Some computer ads are downright boring. Seriously so. Lenovo have done something rather simple to promote their X1 Yoga – show what it can handle.
I’d expect this is the kind of video that while not going viral, will certainly be well shared, and should certainly be used as a full-blown commercial TV campaign.
Blowtorches. Muscle cars. Some jackhammers. A beatboxer. And…a #ThinkPad? Just watch. It’ll make sense. We promise. #DifferentIsBetter pic.twitter.com/lxOY7ZS90K
— Lenovo (@lenovo) November 15, 2016
It’s a very simple concept. If the device is capable of something, lets show it.
So while playing a rap video on-screen, a single X1 Yoga is placed (and filmed) in a wide variety of situations.
Even under the bonnet of a car with the engine running! Freezing cold, extreme heat, in a wood-workshop and right on the poolside it withstands it all.
Does seem to cop some damage from the angle grinder but battles through it.
Nice job Lenovo – that’s just simple marketing, but makes a solid point about the product.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
