Lego Life launches in Australia: Safe social sharing for kids

LEGO has a problem – they have so many fans it’s hard to please them all. So when your 10 year old subscribes to the printed LEGO Club magazine, sees kids in there with photos of things they’ve built – they want to get in too.  But there’s only so many kids work you can showcase.  In a printed magazine that is.  Enter the LEGO Life app.

LEGO Life is a new brand for LEGO, and the current Club magazine will be renamed and aimed at the youngest kids, while those 10 and 11+ will be encouraged into the LEGO Life app.

And this is a social network – it’s like Instagram for Lego loving kids.

But it’s safe – very well thought out.

From the get go the process protects your kids – there are no real names, your “username” is automatically generated.  You can keep regenerating until you find one you want, but it won’t have any resemblance to your real name whatsoever.

Then you create your own LEGO avatar – with almost limitless possibilities your kids can make something to suit their personality and they can change it whenever they want.

Once setup, you get a “news feed” of LEGO creations and LEGO challenges.  The creations may be from random people around the world, the challenges and posts can also come from LEGO official accounts.

To keep things safe, on other user accounts you can only hit the like “heart” or post LEGO emoji’s or Stickers.

On LEGO official posts you can write comments, though they are all held for moderation so nothing inappropriate can be shared.

All this helps encourage building time. LEGO challenges give kids a goal or challenge and they can go away and create a unique LEGO something, and share it with the world.

A team of moderators around the world keep things safe, and approve all public content before it is displayed.

Loads of fun, easy to use and safe.  It’s a real winner, your kids will love it.

 

Recent Posts

  • Tech

2026 will be the battle of “RGB” in TV technology – what. the. heck. is. that?

If you're still catching up on Quantum Dots, OLED, Mini LED and are thinking that…

9 hours ago
  • Tech

NBN gets set for the final roll out of Fibre upgrades to another 600,000 homes

The NBN is getting ready to lock in the final stage of the Fibre to…

15 hours ago
  • Motoring

The stunning new BMW iX3 is a vision for the future realised as Neue Klasse comes to market

BMW has revealed the first new model to be designed and engineered under their 2025…

18 hours ago
  • Tech

Best in Smart Home – The SwannBuddy 4K Video Doorbell with AI wins at the IFA Innovation Awards

The SwannBuddy4K Video Doorbell with SwannShield™AI Voice Assistant has been given an Honouree accolade for…

1 day ago
  • Tech

360 degree security camera coverage and smart AI capabilities come to Reolink security lineup at IFA 2025

Reolink is a bit of an upstart when it comes to home security but having…

1 day ago
  • Lifestyle

LG unveil its AI plans for your home appliances at IFA 2025

LG has announced its vision for AI-powered living at IFA 2025 under the moniker “LG…

1 day ago