A close game’s a good game – that’s the way we love it when we’re watching sport and the proof of that has shown through in Telstra’s streaming data for the weekend just gone.
The Swans by two, Crows by three, North by three, Hawks by four and Richmond by three – that’s just the tight games in the AFL. In the NRL the Bunnies had a big win over the Storm, Manly beat the Sharks by one point, the Broncos lost to the Bulldogs and in the Netball there were results that will decide this year’s finals series – all that tight action meant people were clinging to the coverage wherever they could – and lost of that happens via Telstra’s Live mobile apps for AFL, NRL and Netball.
So many, a record was broken – more than 1.2 million devices being used to stream sport – and the highest number of concurrent video streams Telstra has ever seen across their sports streaming apps.
Telstra CEO Andy Penn pointed this all out today, and included a nice little point too – “The great news was that all of this happened with no major issues”
Are you listening Optus?
This season has been a big one for streaming for Telstra – Penn says “this season we have seen a 58 per cent increase in the overall number of customers streaming games. On any given weekend, our customers are streaming almost 40 million minutes of live content over our sporting apps, which puts them among the world’s leading examples for real-time sports consumption.”
Mobile Data allowances are going up up up, and that’s lucky, because we’re streaming lots! Video streaming across Sports apps, Foxtel, Netflix, Stan and more accounts for FOURTY PERCENT (40%!) of the activity on the Telstra mobile network, and the company predicts that will grow to 75% by 2022.
Records, Mr Penn says – are made to be broken – so as the Finals approach Telstra expects these numbers to be topped – perhaps time and time again.
