CES

Like a Bosch!

Bosch have used CES press day to launch their new campaign for the Internet of Things. Cutting through the truly horrible jokes delivered by the Global and USA heads of Bosch, we got to see the Bosch vision for the future of IoT.

Bosch takes its role in the IoT very seriously. It sees its main area for growth being software development. In fact, 20% of the 400000 strong Bosch workforce are software developers.

Importantly, Bosch is adamant that they are only interested in developing aspects of IoT that improve their customers lives. This, they say, is non-negotiable. The Bosch CEO insists that the company be known for “reliable, hardworking IoT that just works”. Sounds like music to my ears.

Major focus areas for Bosch include further development of automation in the automotive industry and home appliances.

Keep an eye out for the catchy “#likeabosch” advertising campaign; it’s not entirely horrible.

[ces19]

Recent Posts

  • Tech

Corsair announce the Vanguard 96 mechanical gaming keyboards with integrated LCD screen and Elgate Stream Deck

Corsair has announced the new VANGUARD PRO 96 Hall Effect Gaming Keyboard and VANGUARD 96…

1 day ago
  • Tech

Swann announces 2 new cameras in their EVO range

Swann has announced two additional cameras in their popular EVO range. The EVO Wireless 2K…

1 day ago
  • Tech

Anker SOLIX has a new battery-powered portable electric cooler just in time for camping season — the Everfrost 2

Anker SOLIX has announced the Australian launch and availability of the portable electric cooler, the…

1 day ago
  • Tech

Australian pricing announced and pre-orders open for ROG Xbox Ally and ROG Xbox Ally X

After announcing the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds back…

1 day ago
  • Product News

Samsung Launches Expanded Galaxy Line-Up in Australia covering wearables, phones and tablets

Samsung has announced a new suite of devices heading to Australia from today, expanding their…

1 day ago
  • Tech

Samsung Galaxy S25 FE Review: A good phone at the right price

Samsung recently announced the new Galaxy S25 FE ahead of IFA, bringing a new more…

1 day ago