Bosch have used CES press day to launch their new campaign for the Internet of Things. Cutting through the truly horrible jokes delivered by the Global and USA heads of Bosch, we got to see the Bosch vision for the future of IoT.
Bosch takes its role in the IoT very seriously. It sees its main area for growth being software development. In fact, 20% of the 400000 strong Bosch workforce are software developers.
Importantly, Bosch is adamant that they are only interested in developing aspects of IoT that improve their customers lives. This, they say, is non-negotiable. The Bosch CEO insists that the company be known for “reliable, hardworking IoT that just works”. Sounds like music to my ears.
Major focus areas for Bosch include further development of automation in the automotive industry and home appliances.
Keep an eye out for the catchy “#likeabosch” advertising campaign; it’s not entirely horrible.
[ces19]
Adam – or Flipsy as he’s known to Trev – is one of Trev’s best mates going back to high-school. He knows more about cars than many would care to imagine so he’s the perfect fit to find the whacky, innovative and new stories about and around cars at CES in Las Vegas.
Honor unveiled their latest smartphones earlier this month, launching the foldable Magic V6, as well…
Lynette Owens from TrendLife (Formerly Trend Micro) joins Trev to talk about their latest research…
There's been some decent messaging from the government in recent weeks about an upcoming test…
Vidu has two Teslas, and would by the new Model YL but there's a problem…
Many companies are diving into the robot pool cleaner market, but few come with the…
I'll be honest, I'm not the one clocking hours in Far Cry or Fortnite of…