Check this out – a live stream on YouTube that quite possibly tops the fireplace and fishtanks as the most boring video on the Internet. Yet, there’s something strangely compelling about it.

It’s a video filmed on board a container ship on a cross ocean journey, lasting 336 hours – the same time it takes an IKEA product to get from factory to store here in Australia.

To make matters worse – or more compelling – the whole thing is narrated too!

Swedish IKEA co-workers Kent and Sara Eriksson are slowly reading EVERY PRODUCT NAME from the IKEA 2020 catalogue – in Swedish, and translated into English.

Click it, I dare you. You’ll watch a few minutes at least.