The Australian radio industry have formed a partnership with Google to ensure that over 300 Aussie Radio stations are accessible on Google Assistant devices.
This means the new Google Nest devices, as well as existing Google Home and Google Home Mini’s can be asked to play a radio station.
Joan Warner, the long-time head of Australia’s peak radio industry body Commercial Radio Australia says “The Australian radio industry is delighted to have entered this partnership with Google to ensure our live and local content is easily discoverable and accessible on Google Nest devices,”
”Google Australia has shown an openness and willingness to work closely with us as an industry to ensure consumers have the best radio experience with their voice-assisted devices.”
Over at Google, this is a big win, which Aussie MD Mel Silva agrees “We’re thrilled to partner with Commercial Radio Australia to bring Aussies more ways to enjoy local radio stations on Google Nest devices,”
“We hope this makes it easier for people to tune in, discover and follow their favourite Aussie stations with a simple voice command.”
There’s no doubting the popularity of the Voice Assistant Market, and with Alexa already enabled for Aussie Radio, this Google link is the perfect way for Radio to continue to say relevant in an ever-diversifying world of media.
Hey Google, Play WS FM!