Motoring

Intel hitting the road with Mobileye

CES sees Vegas traffic grind to a stop every single year. Unfortunately, 2020 has proven no different. Adding to the crush of regular cars, limos, buses and pickup trucks is a throng of autonomously driven ‘robotaxis’ shuffling the hordes around the city, with the ‘driver’ simply supervising proceedings. A cheeky trick when stuck in Vegas gridlock known to every Vegas cabby and late EFTM crews is to cut in front of these autonomous taxis: they stop and let you in every single time! They have to stop for you; the computer insists on it. But what if that wasn’t always the case? 

Mobileye, an Intel company, has used CES 2020 to propose a fascinating idea. What if we can teach autonomous vehicles to drive in a way that is appropriate to their context?

Professor Amnon Shashua, senior vice president at Intel Corporation and president and chief executive officer of Mobileye, leads Intel’s advancement into the field of autonomous driving.

The professor explained that in Tel Aviv, for example, a very conservatively programmed autonomous vehicle simply won’t get anywhere. In this context, the autonomous car’s ‘hesitancy’ will be interpreted by other drivers as permission to cross it’s path.

Meanwhile, an aggressively dominant program would plainly be entirely inappropriate in suburban streets. Basically, it is a case of training the software to understand its context. I wonder if manufacturers could tweek this feature.

  • BMW 3 Series: lane cutting, horn blowing and punching red lights.
  • Toyota Camry: permanently in the fast lane 50kph below the speed limit.
  • Ford Raptor: constantly maintaining a half metre gap to the car in front.

I think Intel is really onto something with this. 

Seriously though, it is easy to forget that Intel do much more than just supply processors. Professor Shashua explained that Intel currently supplies the suppliers of the automotive brands we know and love; however, Intel is now proposing a complete suite of hardware and software to enable highly autonomous and fully autonomous driving solutions; a one-stop-shop for manufacturers who want to include autonomy functions in their vehicles. Intel identifies autonomous vehicles as an area for growth and wants a piece of what will no doubt be a huge pie. 

Mobileye currently has L1/L2 ADAS solutions, such as autonomous braking, L2+/L2++ solutions, such as driver monitoring and driver redundancy and by 2022 sees themselves able to provide full autonomy solutions, including true robotaxis. By 2025, Mobileye hopes to offer a chauffeur function in passenger vehicles. 

Years ago, CES was buzzing with the prospect of autonomous cars. More excitingly, now we are seeing the bugs being ironed out and meaningful solutions being presented. Exciting times. 

[ces20]

Recent Posts

  • Tech

Corsair announce the Vanguard 96 mechanical gaming keyboards with integrated LCD screen and Elgate Stream Deck

Corsair has announced the new VANGUARD PRO 96 Hall Effect Gaming Keyboard and VANGUARD 96…

15 hours ago
  • Tech

Swann announces 2 new cameras in their EVO range

Swann has announced two additional cameras in their popular EVO range. The EVO Wireless 2K…

16 hours ago
  • Tech

Anker SOLIX has a new battery-powered portable electric cooler just in time for camping season — the Everfrost 2

Anker SOLIX has announced the Australian launch and availability of the portable electric cooler, the…

17 hours ago
  • Tech

Australian pricing announced and pre-orders open for ROG Xbox Ally and ROG Xbox Ally X

After announcing the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds back…

18 hours ago
  • Product News

Samsung Launches Expanded Galaxy Line-Up in Australia covering wearables, phones and tablets

Samsung has announced a new suite of devices heading to Australia from today, expanding their…

22 hours ago
  • Tech

Samsung Galaxy S25 FE Review: A good phone at the right price

Samsung recently announced the new Galaxy S25 FE ahead of IFA, bringing a new more…

22 hours ago