Ruslan Kogan is famous for not advertising on mainstream media – his data analytics team work hard to target advertising using Google’s ad platform to dangle a carrot in front of their most likely customers.
That’s not to say he’s never advertised offline. There have been the odd Newspaper spot and even a TV ad produced to target Harvey Norman directly but in reality, none could be described as a “campaign”.
All that changed today when Kogan.com took to the airwaves on Channel 9 and Foxtel with a series of fifteen second TV Commercials.
They are simple ads, but there’s one important thing that you won’t see in them.
There’s no Kogan TV – this is not about letting people know Kogan.com sell TVs. People know that.
These ads are about exposing a wide audience to the fact there are millions of different items available at Kogan.com
Kogan is more than just TVs – it will be interesting to see how well that message converts to traffic, customers, and results.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
