If you’re handy with an Allen key and a gaming controller, then the new partnership between IKEA and ASUS’ ROG (Republic of Gamers) will be right up your alley. The companies have teamed up to produce an ‘exclusive range of gaming-furniture solutions’.
The range will consist of about 30 products which IKEA says will be both ‘affordable and ergonomic; consisting of gaming furniture & accessories which they say will be ‘designed to increase performance while also blend in beautifully to homes’.
The collaboration combines IKEA’s home furnishing knowledge with ROG’s expertise in creating exceptional gaming experience.
Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit saying “Gamers globally know and love the ROG brand and they trust it to deliver the most exciting gaming experience innovations in the market.’
Ewa Rychert, Global Business Leader of Workspace, IKEA spoke about how gaming ‘can improve an individual’s mental health and general well-being. It’s a source of relaxation, independence, fun; through gaming, people develop skills within problem solving, teamwork and communication. Playing games also provides a new way of connecting with others which has become even more important recently to feel connected remotely. We hope that the new gaming range will help to embrace and enable the benefits of gaming in life at home.‘
IKEA is developing the new range with ROG at the IKEA Product Development Centre in China, Shanghai, with workshops also held with the ASUS Design Centre (Taipei and Shanghai).
The new gaming furniture range will first launch in China next year in February. IKEA says the range will then become available in other markets from October 2021.
