Playstation’s PS5 Dual Sense Controller, Fox Sports Augmented Reality app Fox Vision, Apple’s Do not Disturb While Driving – all previous winners of Best Innovation here at the EFTM Best Awards. Fast forward to 2021 and Google got a hell of a lot of attention for their Magic Eraser app on the Google Pixel 6.

While I admit you could see this as “just an app” and not the first of its kind, it was the inclusion in the Google Pixel 6 Smartphone by default that made this outstanding. A great idea built into the phone.
We reckon the pairing of that advanced AI technology with an advanced camera is worth the shout out, so we’re calling it – Google Pixel 6 Magic Eraser – EFTM Best Innovation for 2021.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.