I think it was two years ago, at Samsung’s Headquarters in Korea during a briefing about the TVs coming in the year ahead that I saw something very different in a hallway outside a meeting room. This TV was unlike anything I’d ever seen, turns out it was the Samsung The Serif, and soon after that it launched in Australia and now – it’s available in sizes right up to 65 inches.
And it’s that 65 incher that sits in the EFTM office – it’s still as good as the first time I saw it.
What you have here is the same high quality, feature rich QLED Samsung TV you can get for your wall or entertainment unit – however, it’s built into a very unique body.
From the side you’d see this as a capital I shape, if that capital I was in the Serif font – yep, you know the style, where the letter I has a little top and bottom on it, that’s the shape you see on the side profile of this TV.
What it creates is a base for the TV to sit on your entertainment unit, and a top that serves as a mini mantle piece for a few photo frames perhaps.
It comes in the box with four screw in legs so it can sit upright on its own in whatever place you choose to.
This freestanding position is where The Serif really sets itself apart from other TVs on the market. It means you can have it in the corner of a room, or as a centrepiece without a large entertainment unit. It becomes a real design feature for a modern lounge.
There’s an additional level of smarts built-in as well, with an NFC sensor on top allowing you to tap an Android smartphone on top to play your music through
The Serif’s built-in 4.2Ch speakers that have nearly twice the output of traditional Samsung TVs.
Using Ambient Mode which has been a feature on the other Samsung TVs now for a few years, you can really ensure that your The Serif plays a role in your lounge outside of just being a TV. There are a couple of exclusive Ambient Mode features created by Ronan and Erwan Bouroullec, a leaf pattern and textured fabric with colour options to match your mood.
Perhaps most importantly, once you move past the awesome design and the stunning looks of The Serif, this is another fantastic Samsung QLED TV.
Great colours, deep blacks, all thanks to the Quantum Dot technology Samsung is famous for.
All the built-in apps you need means that with a WiFi connection you can easily get away with just having power connected to The Serif, the cable runs neatly down one of the legs and is concealed by a matching cover.
Samsung’s 65-inch The Serif is available for $2,699, or if you’re looking for something smaller the 55 inch is $1,749 and the 43 inch just $1,249.
Visit www.samsung.com.au to find out more
This article was written and published as supported editorial – articles we’re keen to write, but might not have had the resources to do without the support of our sponsors – in this case Samsung
 When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.