Streaming service Stan continues to add to its stable of sports as it pushes to take on traditional sports rights holders and build its Stan Sport brand and subscriber base in 2022 and beyond. Today, Stan will announce the SpeedSeries motor-racing category – a new brand for the categories controlled by ARG including the TCR series.
TCR is a new category in Australia based on a global platform which allows for a large number of makes and models to take the grid and it’s been widely accepted by both up and coming and big-name race drivers.
Today’s announcement sees the ARG “SpeedSeries” become the local cornerstone of Stan Sport’s motorsport offering – sitting nicely alongside the recently announced Formula E as well as IndyCar, World Endurance Championship and World Rally Championships.
The Speedseries includes TCR Australia, S5000, GT World Challenge, Trans Am, Touring Car Masters (TCM) and the Australian V8 Touring Car Series
As part of the larger Nine group, the ARG series will also benefit from free-to-air coverage on the Nine Network including a 2-hour highlights package mid-week and the following weekend on 9Gem, while round 1 in Tasmania will also feature live coverage on 9Gem.
Australian Racing Group CEO Matt Braid said “This is a major partnership for the Australian Racing Group, our categories, events and partners that will take us to a new level. This partnership with Stan Sport comes at a time when they are growing rapidly and are becoming the destination for Motorsport viewers in Australia. The combined audience reach, engagement and promotional opportunities across Stan Sport and the wider Nine business offers an unrivalled level of coverage our motorsport categories and events have never had before. We are looking forward to commencing the partnership with our opening SpeedSeries event, the AWC Race Tasmania in February.”
Stan Acting Chief Executive Officer Martin Kugeler said “The SpeedSeries is a fantastic addition to our growing lineup of exclusive Motorsport and highlights our approach to bringing premium content to Stan Sport customers all year round. This partnership will see the SpeedSeries become the cornerstone Australian Motorsport content on Stan Sport, in addition to our recently secured international lineup including INDYCAR, WEC, WRC and Formula E. The SpeedSeries is Aussie motor racing at its best, and we are thrilled to be partnering with ARG in an exciting new chapter.”