Across the world people with iPhones and iPads are downloading apps like nothing else, and you know as well as I do these days plenty of them want a little purchase, be it up front or one of those now famous “In-app purchases”. Those purchases are making developers big money, and it’s not just the biggest developers either.
A new report called “Spotlight on Small Business Developers and App Creators on the App Store” suggests that the last two years has been a boom for Small Business developers
A little over a year ago Apple introduced a new program to help smaller developers by offering a reduced commission rate of 15% (down from 30%) for those who earn less than $1 million on the App Store in a calendar year.
The report excludes developers who’ve never had more than 1,000 downloads, but still keeps the cap at $1million in earnings for the year. That’s a pretty decent group of developers – 90% of all developers on the App Store.
And they’re doing well – Earnings from these smaller developers who were active from 2019 through to now, had growth of 113% between 2019 and 2021.
France and United States outperformed the global average with 122% and 118% growth respectively.

Australian developers didn’t do as well, but heck, who’s complaining about a 99% revenue growth from your app?
Interestingly, there’s a clear path to even more growth too – with 45% of the developers who earned $1 million or more in 2021 either not on the app store or earning less than $10,000 in the five years prior.
It just show’s how big the App Economy is, and how it’s growing – still great opportunities out there for a good idea!
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.