The transformation of the beast of a business that is Facebook into a broader beast that is Meta continues with Mark Zuckerberg today announcing the creation of Meta Accounts which essentially means you can use Meta products without having a Facebook account if you choose.

Today this is all about the Meta Oculus Quest, which until today if you wanted to get one and get it going you needed a Facebook account to get in and use the services, apps and such.

A “Meta Horizon profile” will be your social profile which you customise to show how you appear in Virtual Reality.

Friends will be shifted to a new “Followers” structure just like Instagram is today.

But of course, you can choose to link a Facebook account to your Meta Horizon profile too – if you choose.

It’s a really simple announcement, but a smart one to ensure that these genuinely future product concepts from what was Facebook, can be established without the perception that it’s all “Facebook” doing it.

Read the full blog post here.