Kim Kardashian isn’t the first famous person to be paired with the Beats brand of audio products, but what’s different here is how Kardashian herself created the inspiration for an all new range of headphones in neutral colours.

Talking about headphones as something that breaks from the idea that headphones have to be colourful to make a statement, Kardashian was having headphones painted in neutral colours and took that idea to Beats who have reimagined the Beats Fit Pro in three colours.

The Beats x Kim range come in Moon (Light), Dune (Medium) and Earth (Deep) to allow you to choose to either blend in, or stand out with your headphones.

Apple’s Eddy Cue talks about what Kardashian brings to the product, saying “Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,”

“We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”Beats Fit Pro are the most advanced and innovative Beats earphones to date and provide a premium sound experience with Active Noise Cancellation, Transparency and Adaptive EQ modes, spatial audio with dynamic head tracking, and the Apple H1 chip. It is also compatible with Android phones by downloading the Beats companion app. 

The Beats x Kim Beats Fit Pro will be available exclusively through David Jones in Australia for $299.95.