Samsung Electronics Australia has unveiled the first TV of its 2024 lineup with the new S95D with the World’s first Anti-glare technology on a TV.

The new OLED S95D is available in 55-, 65- and 77-inch screen sizes for $4,640, $5,800 and $9,281 respectively.

Although there will be more Samsung TVs released ion the 2024 range this is it for now, headlining with their new OLED Anti-Glare technology, designed specifically for this model. The technology allows for the reduction in glare and reflections while maintaining colour accuracy and sharpness, even in a brightly lit room.

Jeremy Senior, Vice President, Consumer Electronics, Samsung Electronics Australia said, “We know Australians take great pride in their living and entertainment areas, with the TV often the centrepiece of not just the room, but Australians’ homes. With many Australians’ living in bright or light-filled rooms, this new technology helps to ensure Australians can enjoy a low interruption viewing experience, regardless of their TV preference.”

The Samsung S95D is powered by their NQ4 AI Gen2 Processor bringing an ability to upgrade/upscale content to 4K while maintaining brightness and colour accuracy. Thanks to this chipset and its more than 8-million self-illuminating pixels making up three sub-pixels and zero white subpixels the Samsung OLED is the World’s First Pantone ®-Validated HDR OLED.

The S95D also includes Motion Rate 200 to minimise blur from fast-moving scenes in action movies and sports viewing and can provide 4K 144Hz VRR for smooth gameplay.

At just 11.2mm deep and a barely-there bezel, the S95D sits atop the top the Samsung OLED range while still delivering True Dolby ATMOS for an immersive environment whatever you may be watching.

The Samsung OLED 4K S95D will be available from all major retailers and from Monday 18 March for:

Interestingly these prices are a fraction more than the current top of the line model from LG — the OLED evo G4 ($4,199, $5,299, and $7,999) but with their true top end model, the M4, coming in a couple of months it will be interesting to see not just the feature-set and picture quality differences but also the price comparison between the two manufacturers. One thing for sure, we, as consumers, have a lot of great TVs to choose from.