We told you it was TV season! LG’s full range revealed just weeks ago, Samsung slicking in with their prices on the same day, but for their OLED range only and now while researching actual store pricing for my Samsung OLED review today, I stumbled on this:

Yep, that’s the full range of 2025 Samsung TVs with their “coming soon” price tags all attached.

Notable to me as you look through the full list (below by category and screen size) is the emphasis on OLED as just as big a market as their NEO QLED range – this tells us what people are asking for in-store no doubt.

Prices seem sharp, these are the landed retail prices, no doubt when Samsung announce their full RRP list in a few weeks the prices might appear higher, but – this is how they will start in retail stores.

“Smart AI” is the differentiating label, which would be for those TV’s with the AI Picture processing and AI features.

We’ll know more accurately after the official launch – but until then, you can start saving your coins.

For your reading pleasure, the full lineup of Samsung TV’s for 2025:

Crystal UHD 4K Smart TV

  • 43 inch U8500F $745
  • 50 inch U8500F $895
  • 55 inch U8500F $995
  • 65 inch U8500F $1,295

The Frame

  • 43 inch QLED $1,495
  • 55 inch QLED $1,995

The Frame Pro

  • 65 inch NEO QLED Mini LED Smart AI $3,495
  • 75 inch NEO QLED Mini LED Smart AI $4,495
  • 85 inch NEO QLED Mini LED Smart AI $5,995

QLED

  • 75 inch Q7F QLED Smart $2,395
  • 85 inch Q7F QLED Smart $3,495

Neo QLED

  • 55 inch QN70F Mini LED Smart AI $1,795
  • 65 inch QN70F Mini LED Smart AI $2,195
  • 55 inch QN85F Mini LED Smart AI $2,195
  • 65 inch QN85F Mini LED Smart AI $2,975
  • 75 inch QN70F Mini LED Smart AI $2,995
  • 75 inch QN85F Mini LED Smart AI $3,595
  • 85 inch QN70F Mini LED Smart AI $3,995
  • 85 inch QN85F Mini LED Smart AI $4,995
  • 98 inch SN90F Mini LED Smart AI $9,995

OLED

  • 42 inch S90F Smart AI $2,195
  • 55 inch S85F Smart AI $2,495
  • 48 inch S90F Smart AI $2,495
  • 65 inch S85F Smart AI $3,295
  • 55 inch S90F Smart AI $3,295
  • 65 inch S90F Smart AI $4,295
  • 77 inch S85F Smart AI $4,995
  • 65 inch S95F Smart AI $5,295
  • 77 inch S90F Smart AI $5,995
  • 83 inch S85F Smart AI $6,995
  • 77 inch S95F Smart AI $7,995
  • 83 inch S95F Smart AI $9,995

Samsung’s 2025 Australian TV prices – Sorted by Screen Size:

  • OLED 42 inch S90F Smart AI $2,195
  • Crystal UHD 4K Smart TV 43 inch U8500F $745
  • The Frame 43 inch QLED $1,495
  • OLED 48 inch S90F Smart AI $2,495 
  • Crystal UHD 4K Smart TV 50 inch U8500F $895
  • Crystal UHD 4K Smart TV 55 inch U8500F $995
  • Neo QLED 55 inch QN70F Mini LED Smart AI $1,795
  • The Frame 55 inch QLED $1,995
  • Neo QLED 55 inch QN85F Mini LED Smart AI $2,195
  • OLED 55 inch S85F Smart AI $2,495
  • OLED 55 inch S90F Smart AI $3,295
  • Crystal UHD 4K Smart TV 65 inch U8500F $1,295
  • Neo QLED 65 inch QN70F Mini LED Smart AI $2,195
  • Neo QLED 65 inch QN85F Mini LED Smart AI $2,975
  • OLED 65 inch S85F Smart AI $3,295
  • The Frame Pro 65 inch NEO QLED Mini LED Smart AI $3,495
  • OLED 65 inch S90F Smart AI $4,295
  • OLED 65 inch S95F Smart AI $5,295
  • QLED 75 inch Q7F QLED Smart $2,395
  • Neo QLED 75 inch QN70F Mini LED Smart AI $2,995
  • Neo QLED 75 inch QN85F Mini LED Smart AI $3,595
  • The Frame Pro 75 inch NEO QLED Mini LED Smart AI $4,495
  • OLED 77 inch S85F Smart AI $4,995
  • OLED 77 inch S90F Smart AI $5,995
  • OLED 77 inch S95F Smart AI $7,995
  • OLED 83 inch S85F Smart AI $6,995
  • OLED 83 inch S95F Smart AI $9,995
  • QLED 85 inch Q7F QLED Smart $3,495
  • Neo QLED 85 inch QN70F Mini LED Smart AI $3,995
  • Neo QLED 85 inch QN85F Mini LED Smart AI $4,995
  • The Frame Pro 85 inch NEO QLED Mini LED Smart AI $5,995
  • Neo QLED 98 inch SN90F Mini LED Smart AI $9,995