We haven’t yet seen Samsung’s full TV lineup plans for 2025, it’s around a month before they reveal the range of LED/QLED TVs and their Aussie prices, but having jumped the gates with their OLED pricing early we’ve taken the chance to sit back and enjoy some content on the stunning Samsung OLED S95F.

I spent a night in a fancy City hotel which had been equipped with two Samsung S95F OLED TVs, the 77 inch in the bedroom and 83 inch in the lounge room.

Anti-Glare diffuses those reflections

Instantly, I noticed the impressive anti-glare technology on these screens – OLED TVs are notoriously “shiny” and all modern TVs have some form of reflection or glare. Samsung isn’t the only company doing anti-glare, but it has to be said they are really the ones pushing it most. And for the better too.

Apple offers a “Nano-texture” coating on some Macs, and MacBooks – something I would choose to option every-single-time if I was buying.

And sitting watching Formula One, a Movie and some YouTube I never once thought I was getting something less than impressive because of the anti-glare coating.

It’s something I would love to have on my main lounge-room TV at home, the downlights we have seem to be a highlight of my viewing when I’m chilling on the lounge – they are clear and bright, while with this Anti-Glare you can certainly tell there’s a reflection, but it’s diffused in such a way it doesn’t distract from the viewing.

Pixel-Shifting Genius

Something really strange struck me while flicking through the menu, and again when I was watching content – the bezel on the left and right didn’t seem to be the same width.

Without a ruler on me, I took a bit of paper and marked the width of the right side, then took it to the left to see how it compared.

A good 2mm difference frankly. I showed the kids, Harri said it couldn’t be unseen.

But then I called him in 20 minutes later and said “look!” – it’s on the left side that it’s bigger now!

I asked Samsung, and they quickly confirmed this was a feature called “Panel Care” – also known as “Pixel Shift”. Basically, one of the big criticisms of OLED over the years has been what we call “burn in”. You know, the Today Show logo is in the same spot all the time, and if you leave that on every day, the pixels basically show the Today Show logo in every scene of Top Gun Maverick.

Well by using Pixel shift technology the pixels that are used for the screen are moved – so all I can assume here is that this is a 4K+ TV because there has to be a few more pixels than 4K to be able to shift it.

Honestly, a very smart solution to a real problem – well played.

How the hell does this get wall-mounted?

Have a look at how thin this thing is:

The 83 incher is about 12.6mm thick, the 77 inch around 11. Impressive. And that thickness is top to bottom, not like LG’s base OLEDs which have a bulkier bottom, but the Samsung OLED is far thinner than LG’s G series which are a consistent thickness.

That said, it’s all thanks to the Samsung One Connect box, which can either sit on the back of the TV stand, or in the entertainment unit with a single simple small cable running to the TV.

Looking around the back, I noticed the VESA Mounting points and thought – man, for an 11mm TV can we just give praise to the VESA Screw holes? Those things need to be strong and thin – even if they are 6mm deep, that’s 4x6mm holding the TV up and leaves just 5mm for the actual screen technology. The Mind boggles.

With the right mounting bracket this thing could sit nicely snug on the wall.

AI Picture Settings

OLED is impressive, anyone that tells you otherwise is crossing their fingers behind their back. It’s the ultimate in picture quality and that’s why it’s expensive – it’s hard to make.

However, Samsung has taken their new NQ4 AI Gen3 Processor to really give you some control over the picture. And this was evident to me with just my son sitting next to me.

I was saying the F1 looked too bright and the colours blown out, he said he liked it! You see, we all like the picture our own way, so who’s to say “sports mode” is right for you when watching sport.

Samsung solves this with their AI Picture Mode. Of course, the regular Normal, Dynamic, Sport and Movie style modes exist, but turn on AI and you get more control:

In AI Picture Mode you have the option of Samsung’s AI Optimised mode which uses it’s smarts to calibrate, but the real secret sauce is Ai Customisation.

With this mode you can set your own preferences in each Picture Style.

For example in Sports Mode with AI Customisation I did a quick four question survey, multiple choice, pick the image you like the most:

This is genius and means you see the image you most likely prefer. Well played.

The price issue.

All the awesome design and AI features are paired with Samsung’s Tizen Operating System which gets smarter every year. Plus, this TV will get seven years of software updates too.

I like this new “at a glance” mode, reminds me of the Now bar or Daily summary on the new Samsung phones.

But don’t let those things distract you from the price. If you’re likely to spend $9,999 on a 77 inch TV or $11,499 on an 83 inch, then you’re going to look at what else you could get.

Let’s say you’re all-in on OLED – as you should be, how do you get past the $1,200 and $1,500 premium Samsung is charging for their OLED TVs compared to the OLED market leader?

The GOOD news is that those prices are what Samsung recommends as the Retail Price, but it never really falls that way does it? Head into JB and Harvey and you’ll see they seem to have dropped in at the same price as LG – so it’s head to head, brand vs brand.

Both exceptional operating systems, both the best TV tech on the market, you’re basically picking on brand. Grab your torch in store and see how the surface glare is on both and perhaps you’ll have an idea!

That’s a tough call, only someone with the deep pockets to afford these TVs can really answer.

Bottom line, this is an impressive TV, no question.