LG Electronics Australia has today announced its partnership with MasterChef Australia, starting this week on Channel 10.
The new partnership aims to inspire viewers to get in the kitchen and create by showing how LG’s kitchen appliances make cooking at home easier and more enjoyable, thanks to their smart features.
LG has shown that they believe in making cooking more accessible and enjoyable for all. Hence, this new collaboration with MasterChef is a great fit. LG will be showcasing some of its innovative appliances throughout the season on MasterChef, including those with InstaView technology.
The in-program integration of LG appliances will include LG fridges and LG ovens, including the LG InstaView Full Steam Oven. The LG InstaView Full Steam Oven features 6-in-1 Pro Cooking modes and InstaView technology, helping Australians cook exciting new meals at home with ease. The InstaView technology in the oven allows users to simply knock on the glass door, allowing them to view and monitor the progress of the meal or food they are cooking.
“At LG, we’re committed to delivering innovative kitchen technology that unlocks a better life by fostering meaningful connections and culinary joy in the heart of the home. MasterChef Australia has played a significant role in fostering a nation of confident home cooks, making this partnership a natural fit. Both LG and MasterChef are committed to culinary excellence and inspiring creativity in the kitchen. By teaming up with the show, we hope to further inspire consumers to create restaurant-quality meals at home by unlocking new levels of confidence and creativity in the kitchen.”
— Shannon Tweedie, Marketing Manager for Home Appliances at LG Electronics Australia.
LG is also partnering with MasterChef Australia 2024 winner Nat Thaipun as the face of the campaign. You’ll be able to see her and her cooking tips and tricks in a series of TV commercials set to showcase the best LG has to offer in the kitchen (and laundry). Nat will also be creating digital recipes to help you make the most of the technology and features in your LG appliances.
“I’m incredibly excited to be partnering with LG and MasterChef Australia. LG’s vision is for appliances that make cooking simpler and more fun and that inspire creativity in the kitchen, which is something I also care about. MasterChef gets people excited to try new things in the kitchen, and LG gives them the tools to bring those ideas to life. Together, they make it less intimidating to try something new and more fun when it all comes together.”
— Nat Thaipun, winner of MasterChef Australia 2024.
For more information on the LG and MasterChef partnership, visit https://www.lg.com/au/masterchef-2025/. The latest LG built-in cooking range and home appliances are available now from leading retailers and online at LG.com/au.
Scott is our resident open technology expert. If you can mod it, or want to use it your way, Scott has probably done it. From Laptops to phones, headphones and game consoles, he’s played with it and wants to see the next generation.
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