Samsung launches new Sound Tower party speaker range at IFA 2025

For room filling sound people are no longer turning to simple little Bluetooth speakers – instead the booming market of “party speakers” is the option for big sound, and great party entertainment and today Samsung has introduced its new Sound Tower range of party speakers.

“The new Sound Tower sets a new standard in how consumers experience entertainment in both indoor and outdoor settings,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With customisable lighting effects and an upgraded form factor that produces fully encompassing sound, it underscores Samsung’s commitment to providing innovative audio solutions for the diverse lifestyles of customers.” 

Not just a pretty face, the Sound Tower range uses a technology Samsung calls Waveguide across it’s dual dome tweeters, ensuring a wider more even sound stage performance. That should allow for a clear treble performance, while dual woofers offer a strong and deep bass performance.

A nifty feature is a replaceable battery so you can keep the party going with no interruption too.

Critically in this market, you can connect multiple units together using Auracast Group Play or pair just two together for left and right channel audio split.

And no party speaker is complete without a lighting system to bring the party to life. Samsung Sound Tower lights can be configured with the Samsung Sound Tower App with five mood presets and six dynamic lighting patterns.

The lighting is all around the speaker too – offering a 360 degree effect:

• Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns.
• Ring light: LED lights highlight powerful colours around the two tweeter units.
• Line lights: four perimeter line lights that frame the body of the speaker for a moody effect.
• Crystal lights: centred at the base and the foot of the speaker to produce an energising atmosphere.
• Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings

And it doesn’t end there, there are built in DJ and Karaoke Modes as well as guitar input so it’s ready for anything.

There will be two models:

• Sound Tower ST50F: 240W output, long-lasting battery life, 6.5” dual woofers, 25mm dual dome tweeters, telescopic handle + wheels
• Sound Tower ST40F: 160W output, long-lasting battery life, 5.25” dual woofers, 20mm dual dome tweeters, integrated handle

You’ll have to wait though, Samsung’s Sound Tower won’t be in Australia until some time in 2026.

EFTM’s coverage of IFA 2025 is supported in part by Belkin, Ecovacs, Reolink and Samsung