For the first time, two iconic brands have partnered to announce the release of Powerbeats Pro 2 – Nike Special Edition

I am not sure you could find two more recognisable brands in modern culture than Nike’s Swoosh and Beats b teaming up in what they are calling earbuds that “bridge the gap between elite sport and street style”

With Beats very recognisable b on the left earbud and the Nike Swoosh on the right you will definitely stand out in a crowd.

The special edition earbuds come in a matte black, Volt-speckled charging case that features “Just Do It” prominently upon opening. According to Beats, the earbuds themselves feature

  • Pro-Level Sound: Adaptive Active Noise Cancelling (ANC) and Transparency mode
  • Biometric Integration: Built-in Heart Rate Monitoring that syncs seamlessly with the Fitness app and Nike Run Club
  • Athlete Endurance: Up to 45 hours of battery life with the charging case and IPX4-rated sweat and water resistance
  • Secure Fit: Signature wrap-around earhooks designed to stay put from the weight room to the 18th green

Chris Thorne, CMO of Beats  said “This isn’t just a new colourway; it’s a collision of two brands that define performance, culture, and sports —the attributes of today’s athlete. By placing the Swoosh on our hardware for the first time, we’re honouring the shared DNA of Beats and Nike”

The launch pulled out the big guns in the form of LeBron James who urged customers to “Keep Your Head In The Game” in a hilarious golfing video which you can watch here

Powerbeats Pro 2 – Nike Special Edition will be available to purchase on Saturday, March 20, for $399.95 AUD at the Apple website