Kogan opens “pop up” retail store -for real this time.

Posted by Trevor Long | Dec 8, 2015 | Tech

Ruslan Kogan has made a living challenging the “bricks and mortar” retail businesses like JB HiFi and Harvey Norman. Aside from April Fools pranks he’s never hinted at actually opening a store. Humble pie has been consumed and Kogan now has a little Pop-up store in Melbourne.

208 Chapel St Prahran is where you’ll find them. There’s very little detail on whats in store, but I’d put money on it being a mix of their best sellers and cheap run-out warehouse stock.

The best part is Ruslan’s video below. Putting a real-life physical spin on the secrets of online shopping.

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Trevor Long

Trev is a Technology Commentator, Dad, Speaker and Rev Head. He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair. Father of three, he is often found down in his Man Cave. Like this post? Buy Trev a drink!