Germany and the US are the only two countries that allow corporations to “sponsor” high and low pressure systems, giving them naming rights to the weather system. Mini spent €299 (about $368) to have the cold front in question called “Cooper” in Germany, before it went on to drop temperatures below -33 degrees Celcius, killing dozens across eastern Europe.
Obviously Mini had no idea the weather conditions would prove so fatal, but you have to wonder what would persuade a company to even attempt naming an element of the weather, when weather can be so unpredictable.
Apparently Mini was planning on naming a second low pressure system later on in the year “Minnie”, although it’s now unclear whether the sponsorship will go ahead. If common sense prevails, the answer should be no…
Via: SMH
Image: JeanninePC99 Flickr
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